On the business side, the game only makes money from adverts and cosmetic characters, and the team were keen to achieve a 1:1 source of income from in-app purchases and advertising. While the game performed well from launch thanks to App Store promotion, further updates to the game post-release - including new characters, improved share options and a new setting - helped player engagement and continued to make it sharable.Ĭrossy Road's and ask developers to "please PLEASE innovate" with F2P at their #GDC2015 talk. The pair also discussed the origins of the game at their talk ' Crossy Road: A Whale of a Time'.ĭeveloped in just six weeks, the aim for Crossy Road was not to make a lucrative game but a popular one, having been inspired by Flappy Bird's accessibility and viral success.Īndy Sum told attendees that three things saw it become successful - retention, virality and re-engagement - and that the game "wouldn't have been a hit without these three things working perfectly".
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